Advertising Language: A Pragmatic Approach to Advertisements - download pdf or read online

By Keiko Tanaka

Keiko Tanaka bargains an research of the linguistic units which are utilized in ads, taking a look at the strategems which advertisers hire to realize and continue the eye in their viewers. utilizing relevance thought as a framework, she units out its key facets and applies them to the language of written ads in Britain and Japan. specific emphasis is put on `covert communication', puns and metaphors, and the e-book encompasses a precise bankruptcy on photographs of ladies in jap advertisements. it's totally illustrated all through with fresh contrasting ads drawn from the 2 international locations.
The e-book presents a compelling research of the language of advertisements, and an exploration of Relevance conception that would be of curiosity to students in lots of fields.

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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Keiko Tanaka

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